The term Geneva or Geneve as relating to a watch is very much a generic term.
Geneva is a city in Switzerland and considered the home of fine watches. For centures the very best watches have been made here.
No one company can own the brand name Geneve. It is really only identified by the quality of craftsmanship and manufacture. A true Geneve watch is considered true by virtue of having the finest movement, diamonds and gold contained therein.
Virtually all watch movements are made by a Swiss company called ETA. This is regardless of the various features some movements have. The ETA web site Geneva gold watch gives fascinating information for those interested.
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